Brochure Design

Objective: To create a logo and brochure for Absolute Automotive Tire & Rim Protection, a company that sells a protection plan to cover rims and tires.

Solution: Focused on the shape of the arrow in the logo design, which was found in the clients other logo. This inspired other curved and swooping shapes that represented, motion, wheels, tires, rims, roads, highways, circles, etc. This helped establish reoccurring design elements in the layout and brought the brochure together as one cohesive whole. Certain imagery was used to target the specific audience that the product was directed towards. A seatbelt buckled around a wheel was created and put on the cover of the brochure to represent safety and coverage. Created for Positronic Design for AATRP.

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