Advertising Campaign
Objective: To create a brand new, engaging, clever, unexpected,
edgy new campaign design direction for the Levi’s jeans brand.
Solution: Created wacky, original
and attention drawing people. Jeans, faces, legs, shoes, bodies, sunglasses,
weights, necklaces, fish etc. were collaged together to form unexpected original
people to match Levi’s slogan, Levi’s. Original jeans. Original
people. This approach engaged the viewer due to the wacky and humorous characters
presented on each poster.
>>Also see Client
Work and Other
Work
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