Freak Show Press Brand Identity
Pursuing a mysterious and lighthearted side hustle.
Brand Identity + Art Direction + Content + Photography + E-Commerce
I created Freak Show Press as a unique apparel and stationery shop. Producing small batch, one-of-a-kind products ranging from handmade sketchbooks to lapel pins. I designed everything, from the products to the e-commerce website.
What started as a pencil sketch soon became digitized into a scaleable vector logo and a core asset for the brand.
Building an e-commerce space for physical products was an essential part of Freak Show Press. You can find and order everything from enamel pins to letterpress printed sketchbooks.
Social media plays an important role for brand awareness and to engage with others.
Photography and Content Creation
When creating content I’m often inspired by the product itself. I often incorporate the product concept through lifestyle photography or a product driven visual.
The products are bold, mysterious and sarcastic. All are inspired by the unusual, unbelievable, and unexplainable. Everything is hand crafted and each sketchbook is individually printed on a vintage letterpress, and assembled by hand.