Justin Zucco Freelance Graphic Designer
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Design Journal

My thoughts on graphic design and some personal stories.

5 Signs It’s Time For A New Logo

 Logo design and brand identity books
 
 

Your logo is one of the most important pieces of your identity. It serves as the first point of contact when people discover your brand and it should communicate your story. It’s not uncommon for a company to need a new logo, but how do you know it’s the right time for you? Before you take the plunge, here are 5 signs it’s time for a redesign.

The Company Is Growing

As your company grows it might take on a new personality. This can be intentional or unintentional. Either way, you’re most likely speaking to a new target audience. It’s wise to step back and reflect on any growth to ensure your logo still correctly identifies you. The right logo should speak to your current customer base and help you attract new ones.

The Logo Isn’t Professional

A logo design is often an oversight when a company first opens its doors. Usually something is tossed together as a temporary solution, never revisited and becomes permanent over time. A logo is one of the first things a prospective client will see, so it should sit at the top of your priority list.

The Company Changed

As a company evolves, so should its logo. For example, maybe your company now offers a new product or service that didn’t exist initially. It’s not unusual for a company to change or shift directions over time. This means the logo that once embodied what you stood for is no longer relevant. Change can be great, but make sure your logo is keeping up.

The Logo is Complex

Are you trying to communicate too much in your logo? It’s best to focus on one thing. You may only get one glance to make an impression, so make it count. Not to mention, a high level of complexity within a design won’t translate or scale easily.

The Logo Is Outdated

An outdated logo is easy to spot and doesn’t take a trained eye to see one. Outdated logos usually stand out because they’re heavily influenced by trends at the time of creation. Trends come and go like the wind and it’s best to avoid them. A strong logo can stand the test of time.

There are many signs it’s time for a new logo, but these 5 points should help guide you in the right direction. Still have questions? Let’s chat!

 
 
Justin Zucco