Moxie was one of the first bottled carbonated drinks in the U.S. The taste is so different, you either love it or hate it. The soda quickly grew a cult following in New England and is the official soft drink of Maine.
I was tasked to help come up with Moxie’s monthly content calendar, graphics and visuals. Tapping into its rich history and loyal fan base I delivered content that was frequent, entertaining, and engaging. This work was completed while working with GYK Antler.