BRAND IDENTITY + ART DIRECTION
New Teacher Center (NTC) is a non profit organization dedicated to improving student learning by accelerating the effectiveness of new teachers and school leaders.
Refreshing an Identity
I was tasked with a brand identity refresh. My solution was to visually tell the story of teachers and leaders uniting. This has positive impact on students and creates a ripple effect. Improving the process will improve the teachers and will impact our future generation.
One way this was accomplished was through a continuous line which is linked together like a network of people. As a pattern it speaks to the exponential impact NTC has on schools, teachers, students and communities. This work was completed while working with Brigade.
Designing a Proprietary Icon Set
I developed a collection of icons to be used throughout the identity that were inspired by the logo design. The line weight, color and shapes were kept similar to establish a cohesive look and feel across the entire suite.
Crafting a Seamless Digital Experience
The website was designed using the a subtle parallax scrolling effect for a distinctive experience that further told the story of the ripple effect.