BRAND IDENTITY + ART DIRECTION


Logo design for school New Teacher Center
 

Overview

New Teacher Center (NTC) is a non profit organization dedicated to improving student learning by accelerating the effectiveness of new teachers and school leaders.

Refreshing an Identity

I was tasked with a brand identity refresh. My solution was to visually tell the story of teachers and leaders uniting. This has positive impact on students and creates a ripple effect. Improving the process will improve the teachers and will impact our future generation.

One way this was accomplished was through a continuous line which is linked together like a network of people. As a pattern it speaks to the exponential impact NTC has on schools, teachers, students and communities. This work was completed while working with Brigade.

 
 
New Teacher Center logo design in white
Brand identity for New Teacher Center
Pattern developed from logo design for a brand asset
Vector brand asset of person communicating
 

Designing a Proprietary Icon Set

I developed a collection of icons to be used throughout the identity that were inspired by the logo design. The line weight, color and shapes were kept similar to establish a cohesive look and feel across the entire suite.

 
Icon set designed for brand identity package
Iconography for brand identity design
Icon for products
Iconography package designed for New Teacher Center
 

Crafting a Seamless Digital Experience

The website was designed using the a subtle parallax scrolling effect for a distinctive experience that further told the story of the ripple effect.