CONTENT CREATION + ART DIRECTION


 

Overview

Twine is an app that is designed for two people who share a financial goals. It’s a helpful tool if you’re looking to save for a wedding, house or a vacation with your partner. 

I was tasked to come up with content ideas that would help promote the app across multiple social channels.

Stop Motion Photography

One of my solutions was to produce a series of videos with specific terms that are unique to the brand, and using imagery, provide clarity on what the app is for. Using stop motion photography each term was animated.

 
 
 

Behind the Scenes

Check out the behind the scenes video captured while we worked on these concepts.

 
 

Video Concepts

Additionally, I helped conceptualize and develop a number of other content pieces like ‘There's a smarter way to save’, which consisted of short videos that poked fun at antiquated ways of saving. This work was completed while working with GYK Antler.