Hello, my name is Justin Zucco. I’m currently a freelance graphic designer located in Western Massachusetts.

About

Hey there! I'm an enthusiastic designer and creative leader who believes in the power of simplicity and timeless design. With a passion for storytelling, I strive to create a one-of-a-kind narrative and experience for each and every client.

My goal? To help your business thrive by crafting captivating stories and experiences that your audience will absolutely love.

With over a decade of experience as a freelance designer, as well as a background in multiple advertising agencies and a Bachelor of Science in Graphic Design, I'm more than equipped to take on a wide array of projects. Feel free to check out my LinkedIn profile for all the details.

I truly believe that everyone has a unique story, and it's this story that shapes your brand and attracts loyal customers. So grab your coffee, cue up your favorite tunes, and let's start telling your story. Get in touch!

When I'm not busy collaborating with clients, I find inspiration in the great outdoors and on my motorcycle. You might even want to take a peek at my side project, Moto Zuc.

Experience

2025–Present
2007–Present
- Shaping companies from the ground up and evolving established brands
- Generating innovative ideas, directing artistic vision, and developing identities
- Utilizing design expertise and analytics to increase website traffic and sales
- Revamping websites through sitemaps, wireframes, and UI/UX design
2017–Present
- Creating motorcycle-related content through graphic design and photography
- Forming brand partnerships to provide product reviews and promotions
- Utilizing social media platforms to increase awareness and build relationships
2024–2025
- Designing digital experiences using mood boards and styles informed by research and creativity
- Building and managing design libraries to ensure consistency and efficiency
- Articulating ideas with clarity and persuasion to both clients and internal stakeholders
- Facilitating effective communication with developers and teams from start to finish
2022–2023
- Led design projects and brand evolution to improve overall awareness
- Increased engagement and boosted website clicks through data-driven design
- Worked with the marketing team to identify areas for website improvements
- Transformed complex concepts into easily understandable infographics
2016–2018
- Spearheaded the development of social content for CPG and lifestyle brands
- Directed photo shoots and oversaw photographers and stylists to achieve vision
- Collaborated cross-functionally on projects within the agency
- Defined art direction and design systems for product packaging
2012–2016
- Mentored and supervised the digital team, ensuring project excellence
- Created and presented design concepts encompassing brand aesthetics
- Devised an efficient file prepress system resulting in error-free results
2008–2013
- Created advertising campaigns for global business-to-business clients
- Designed concepts and UI/UX for interactive games and messaging