Ongoing design partner for a Macaron company.

Overview

Dana’s Bakery creates classic macarons with an American twist.

Newsletters

I was tasked to design newsletters, website banners, social media graphics and printed flavor cards on an ongoing basis to support product releases and campaigns. New products would drop every month so speed, communication and flexibility was the key to success. Additionally, I was in charge of staging and scheduling emails in Mailchimp.

Halloween email design with cookies and spiders

Halloween sale email design with ghosts and bats illustrations

Email graphic design with sprinkles and colors

Animated email graphic with macarons to celebrate the new year

Print Design

Designed a special edition Valentine’s Day heart shaped box for an assortment of macarons and gift cards.

Heart shaped packaging design with dripping chocolate for Valentine’s Day

Holiday Giveaway Campaign

The 5 Days of Giveaways was a campaign in December where a new promotion was revealed every day for 5 days. I designed the overall look for this effort and translated it into assets including emails, website banners (desktop/mobile) and social media posts.