A mysterious and lighthearted side hustle.
The start
I created Freak Show Press as a unique apparel and stationery shop. Producing small batch, one-of-a-kind products ranging from handmade sketchbooks to lapel pins. I designed everything, from the products to the e-commerce website.
The Logo
What started as a pencil sketch soon became digitized into a scaleable vector logo and a core asset for the brand.
The Website
Building an e-commerce space for physical products was an essential part of Freak Show Press. You could find and order everything from enamel pins to letterpress printed sketchbooks.
Social Media
Social media and email newsletters played an important role for brand awareness and to engage with others.
Photography
When creating content I was inspired by the product itself. I often incorporated the product concept through lifestyle photography or a product driven visual.
Product Creation
The products are bold, mysterious and sarcastic. All were inspired by the unusual, unbelievable, and unexplainable. Everything was hand crafted and each sketchbook was individually printed on a vintage letterpress, and assembled by hand.
Project Info
Services: Brand Identity, Art Direction, Content Creation, Photography and Website Design.
Client: Freak Show Press (Self-initiated)