CONTENT CREATION + ART DIRECTION


Social content creation for Moxie
 
 

Overview

Moxie was one of the first bottled carbonated drinks in the U.S. The taste is so different, you either love it or hate it. The soda quickly grew a cult following in New England and is the official soft drink of Maine.

 
 
Animated piece of content
Moxie soda inside pumpkins
 
 

Content Creation

I was tasked to help come up with Moxie’s monthly content calendar, graphics and visuals. Tapping into its rich history and loyal fan base I delivered content that was frequent, entertaining, and engaging. This work was completed while working with GYK Antler.

 
 
Soda and popsicles for Moxie
Moxie celebration soda falling
Moxie being unwrapped animation
Cowboy Killer drink recipe cocktail