CONTENT CREATION + ART DIRECTION


Woodstock social media campaign for product
Social media campaign work for food brand
 
 

Overview

Woodstock Foods is a natural organic foods company. They have over 200 products, most of which are USDA Organic.

Developing Content for a New Product Release

I was asked to come up with various ways to promote awareness around a new product called ‘Cravings’. The Cravings product line consists of healthy trail mixes for on-the-go snacking.

I provided art direction and produced a series of visually striking graphics and patterns, which were inspired from the ingredients in each flavor. This work was completed while working with GYK Antler.

 
 
Pattern made of berries for product ad
Wallpaper design for social content platforms
Food pattern made of almonds for trail mix packaging
Seamless pattern made of nuts for trail mix
Visual pattern and wallpaper made of food and ingredients
 
 

Social Media Content

In addition to campaigns, like the above, I was tasked with coming up with regular monthly content for the client. Here are a few examples where I provided art direction. This work was completed while working with GYK Antler.

 
 
Social media art direction
Styling and art direction
Social media content styling and art direction example
Social media content creation for organic food brand