CONTENT CREATION + ART DIRECTION
Woodstock Foods is a natural organic foods company. They have over 200 products, most of which are USDA Organic.
Developing Content for a New Product Release
I was asked to come up with various ways to promote awareness around a new product called ‘Cravings’. The Cravings product line consists of healthy trail mixes for on-the-go snacking.
I provided art direction and produced a series of visually striking graphics and patterns, which were inspired from the ingredients in each flavor. This work was completed while working with GYK Antler.
Social Media Content
In addition to campaigns, like the above, I was tasked with coming up with regular monthly content for the client. Here are a few examples where I provided art direction. This work was completed while working with GYK Antler.